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5 Minute Guide to Understanding How Customers Buy

5 Minute Guide to Understanding How Customers Buy

Buying is a process and in the B2B world, it is a process that takes time and requires a carefully considered approach from the seller. As smaller businesses we should think very carefully about how people transition from being a non-buyer to a happy customer of our products and services. 

This guide will begin to help you: 

  • Understand each stage of the buying cycle from the prospects and sellers perspective
  • Focus on the marketing and sales engagement activities that should be aligned with the buyer's position in the cycle

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