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Posted on 19 November 2020
Most people have heard the term Non-Executive Director often without actually knowing what they are, much less what they can potentially do for a small and growing Software or Technology business to help them achieve growth.  But those who are in on the Non-Executive secret, know that they can add knowledge, contacts and...
Posted on 19 November 2020
Most people have heard the term Non-Executive Director often without actually knowing what they are, much less what they can potentially do for a small and growing Software or Technology business to help them achieve growth.  But those who are in on the Non-Executive secret, know that they can add knowledge, contacts and...
Posted on 22 October 2020
Selling – it’s not all about you! It’s not even all about what you’re selling. The truth is that any sales process should start with your customer – and with that in mind you should consider the benefits of ‘selling naked’. Don’t panic, you don’t need to fear the autumn...
Posted on 16 September 2020
Are you trying to get more from your marketing and not sure who to turn to? You’re not alone! The choices are overwhelming – social media, websites, case studies, videos, SEO, design, advertising… If you’re a small software business, there are two ways to go about finding someone to help with your...
Posted on 3 July 2020
SPECIALIST sales and marketing company Terry Forsey Consulting has appointed Marianne Van Der Ploeg as its Head of Marketing Services. Marianne joined the Northamptonshire consultancy, which specialises in sales and marketing services for SME software companies, in 2017 as an Account Manager and since then has developed her...
Posted on 12 June 2020
Our new series of SmartMarketing success videos introduces our proven, winning SmartMarketing Methodology. In this series I will help you through the entire marketing process, from generating qualified, sales leads to converting them to paying customers. I will also explain how automation will maximise lead engagement and...
Posted on 12 May 2020
You’ve got your prospect hooked. You have fully understood their needs and demonstrated how your software can solve their CRITICAL BUSINESS ISSUE. Now you’ve been asked for a sales proposal. What is your prospective customer expecting? And how can you use this proposal to differentiate yourself? This...
Posted on 5 May 2020
In this week’s Survival Video I’m thinking about your Software Demo. Nearly everybody selling software today wants to give prospective clients a product demonstration. This can be a massive issue because most businesses only use a little as 20% of a software solution. You could be wasting 80% of your software...
Posted on 28 April 2020
In this week’s Survival Video, I would like to focus on a customer-centred marketing approach as a winning alternative to brand marketing. Brand marketing is what we see everywhere. It is built on a strong resonance and value associated with the brand. Unfortunately, most small businesses lack brand recognition so this...
Posted on 21 April 2020
This week our most asked question is “What should our Marketing Tactics be while we’re all locked down?” I have worked through a few recessions now and what I’ve learnt is that sensible marketing investment and engaging tactics positions you to be VERY SUCCESSFUL once some form of normality returns....

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