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Posted on 16 August 2017
How do you make your business and your product/service stand out amongst the crowd? B2B selling is a real challenge, whatever the sector. We produced this new guide with smaller software and technology businesses in mind. Hopefully these top 10 tips will give readers a few helpful hints and tips on successful...
Posted on 1 August 2017
Many smaller software and technology companies we work with approach us in the first place because they are struggling to successfully sell their software and grow their business. Many of the customers we work with have developed their own software and they know it inside and out. What we do is to help them understand their...
Posted on 5 July 2017
Sales success doesn't come easily to smaller software and technology businesses. It’s a very competitive market place and it’s growing fast. It's time to get things moving, achieve the success you want - and sell more software. What is your plan to improve on last quarter’s sales figures and sell more software? If you haven...
Posted on 29 June 2017
Any smaller software business using or considering email marketing as an outbound marketing tool might find our new free download very helpful. Successful email marketing campaigns depend on two things. An effective marketing database Relevant and interesting content In our latest 5 Minute Guide – 7 Tips to...
Posted on 13 June 2017
Do you have a marketing database that you email to on a regular basis? If so, are you segmenting your data? You might only sell one software service, but, it's very likely that you will have different types of customers. For email marketing to be effective you need to carefully consider what messages and content goes out to...
Posted on 25 May 2017
The best marketing list is a well maintained one. With 93% of B2B marketers using email marketing, we wanted to offer a little bit of advice on building a quality database for on-going marketing success. Tip 1: Make signing up easy. According to Infusionsoft and LeadPages, “45% of SME’s don’t have an email list that...
Posted on 17 May 2017
Marketing for smaller software businesses is as important as food is for us. We can’t survive without it. It’s the regular, sustained sustenance that drives business success – and keeps it there. What marketing is not, is a medicine –  you can’t just take it when you need it and stop when you feel better.  Many smaller...
Posted on 26 April 2017
We recently received some excellent feedback from one of our client’s contacts for a marketing campaign we developed and manage for TK Dialogs.  We find that for ourselves and our clients, these visual online adverts, with strong call-to-actions, help drive target audiences to (or back to) websites. Getting visitors to...
Posted on 25 April 2017
This week’s blog features our new infographic covering 5 Steps to Help You Build a Successful Marketing Process. From ‘Getting Prepared’ to ‘Generating Traffic Flow’, right through to ‘Intelligent Selling’, we hope this infographic will give you some handy hints and tips to help you build a winning marketing strategy. If you...
Posted on 3 April 2017
New for 2017. This 5 Minute guide will give you a snapshot of the modern marketing techniques and tools that smaller businesses should adopt, in order to build and execute successful marketing campaigns in the software and technology B2B sectors. What it covers: Invest in your website Create and share video...

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