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Posted on 13 June 2017
Do you have a marketing database that you email to on a regular basis? If so, are you segmenting your data? You might only sell one software service, but, it's very likely that you will have different types of customers. For email marketing to be effective you need to carefully consider what messages and content goes out to...
Posted on 25 May 2017
The best marketing list is a well maintained one. With 93% of B2B marketers using email marketing, we wanted to offer a little bit of advice on building a quality database for on-going marketing success. Tip 1: Make signing up easy. According to Infusionsoft and LeadPages, “45% of SME’s don’t have an email list that...
Posted on 17 May 2017
Marketing for smaller software businesses is as important as food is for us. We can’t survive without it. It’s the regular, sustained sustenance that drives business success – and keeps it there. What marketing is not, is a medicine –  you can’t just take it when you need it and stop when you feel better.  Many smaller...
Posted on 26 April 2017
We recently received some excellent feedback from one of our client’s contacts for a marketing campaign we developed and manage for TK Dialogs.  We find that for ourselves and our clients, these visual online adverts, with strong call-to-actions, help drive target audiences to (or back to) websites. Getting visitors to...
Posted on 25 April 2017
This week’s blog features our new infographic covering 5 Steps to Help You Build a Successful Marketing Process. From ‘Getting Prepared’ to ‘Generating Traffic Flow’, right through to ‘Intelligent Selling’, we hope this infographic will give you some handy hints and tips to help you build a winning marketing strategy. If you...
Posted on 3 April 2017
New for 2017. This 5 Minute guide will give you a snapshot of the modern marketing techniques and tools that smaller businesses should adopt, in order to build and execute successful marketing campaigns in the software and technology B2B sectors. What it covers: Invest in your website Create and share video...
Posted on 16 March 2017
When it comes to selling software, many smaller businesses are keen to book a software demo as quickly as possible. They believe that if they can book a demo, they are half way to closing a deal. Yes, it is a way of getting in front of your target customer, but this is not to say that they are ready to buy yet. A vital...
Posted on 7 March 2017
Take a look at our NEW Infographic, designed to help smaller software and technology businesses build a winning sales process. Here are a few handy facts to consider when planning your sales strategy:  
Posted on 21 February 2017
The importance of having a mobile-friendly website is vital - particularly with the news that Google is starting mobile-first indexing and using mobile content for all search rankings. This new strategy is in response to the fact that most Google searches are now made on mobile devices, therefore the fact that their search-...
Posted on 18 January 2017
Are you ready to make 2017 your best year ever? What is your plan to improve on last year’s sales figures and sell more software? If you haven’t got a plan, now is the time to get one sorted. A sales plan will help you: define a set of sales targets for your business and choose sales strategies that are suited to your target...

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