In this week’s Survival Video, I would like to focus on a customer-centred marketing approach as a winning alternative to brand marketing.
Brand marketing is what we see everywhere. It is built on a strong resonance and value associated with the brand. Unfortunately, most small businesses lack brand recognition so this approach will simply not work.
Customer-centred marketing puts the customers at the centre of all marketing communications, demonstrating customer knowledge and resonates strongly with your target audience.
This video explores the detail.
Please be safe,