Any smaller software business using or considering email marketing as an outbound marketing tool might find our new free download very helpful.
Successful email marketing campaigns depend on two things.
- An effective marketing database
- Relevant and interesting content
In our latest 5 Minute Guide – 7 Tips to Creating an Effective Marketing Database we have provided simple ideas and techniques that will help your marketing data work much more effectively and ultimately drive more sales.
IMPORTANT: Your email marketing campaigns will not be successful if you do not maintain or manage your marketing database.
What it covers:
- Make data management a priority
- Choosing the right email platform
- Data capture forms
- Segmenting your data
- Managing bounces
- Generic email addresses
- Managing opt outs
If you are a smaller software or technology business, in need of some expert advice when it comes to successful sales and marketing, we can help. If you would like to discuss how to segment your marketing database, or perhaps you haven’t even embarked on email marketing yet, please get in touch with us to arrange an informal free no obligation consultation. Call us on 01536 771440.