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Successfully Marketing Your Software – helping Hark Solutions achieve their business aims and objectives.

Hark Solutions approached us with their latest software product aWorkbook. They wanted Terry Forsey Consulting to help them develop a sustainable and robust modern marketing process in order to strengthen their market position, engage with a wider audience and most importantly to generate more sales leads.

Hark Solutions, based in Somerset, designed and built aWorkbook the Go To Market Software built from a powerful combination of their expertise in creative digital media, software solutions and the knowledge and experience shared by their customers. aWorkbook digital sell-in and order writing software provides a detailed product showcase combined with powerful filtering options to support category management and directed selling initiatives, guiding wholesale customers through the buying cycle with the creation and sharing of tailored product assortments.

They signed up for our low cost SmartMarketing First Steps programme.

Designed with a building blocks methodology, our SmartMarketing First Steps service helped Hark to attract, engage and capture new leads using a selection of  New Marketing Content, LinkedIn Advertising and Google Advertising services. Like all SmartMarketing Programmes we offer, it was purpose built to evolve as their business grew.

We delivered our SmartMarketing First Steps programme supported by an initial one day workshop to develop and agree the communication guidelines for their programme.

Here is what John Shirley, Managing Director of Hark Solutions Ltd had to say;

"The knowledge and expertise of the team at Terry Forsey Consulting have helped us to successfully establish our inbound marketing initiative by guiding us through the set-up of systems and procedures. When faced with the potentially overwhelming array of options and areas to focus on Terry Forsey helps you to keep it simple and brings a practiced eye to making the right mix of decisions for your particular aims and objective.”

Hark Solutions now have an integrated modern marketing process that helps them generate and qualify sales ready leads. They have the knowledge and tools to manage their marketing in house and solid foundations from which to grow their business.

Our goal is to always deliver for the client and meet their needs. Working with smaller software businesses for a long time now, we know the sector inside out and we also have a strong idea of what will help your business grow and succeed.

Take a look at our website to find out what our other customers think….

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