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Which Marketing Messages, and When?

At each stage of the sales and marketing funnel, you need to consider how your customer-centric messages should differ.

Marketing messages need to clearly identify WHO you are talking to [your target customer], their critical business issues [pains] and the impacts of these pains across their organisation [impacts]

Writing customer content in this way will demonstrate customer knowledge and resonate strongly with your target audience. 

MARKETING GOAL: To demonstrate that the capabilities of your software solution are 100% relevant by associating them with their pains. 

Customer-centric marketing messages at different stages of the sales and marketing funnel - 

If you would like a free no obligation consultation to discuss any of the business challenges you face when it comes to selling and marketing your software, please call us on 01536 771440 or register here.