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Posted on 16 July 2014
This week I'd like to share an article written by Homeflow, one of our clients, about the Do's and Don'ts of Search Engine Optimisation.   I feel that all software businesses can learn something about how to develop a quality website from their advice.   Homeflow say that the first rule when doing SEO is DON'T DO...
Posted on 9 July 2014
It's all too easy for sales to blame marketing for a weak pipeline. Sadly changes in marketing campaigns take time to implement and achieve the desired results.   Playing the blame game is ultimately futile.  Instead, sales people need to take responsibility for their own pipeline and adopt proactive tactics to...
Posted on 3 July 2014
We are delighted to say that we achieved a remarkable 50% growth in our first year using Act-On integrated marketing automation software.   In fact, based on this success story, Act-On have written a Case Study about us which I'd like to share with you. It details how we previously used to have disjointed...
Posted on 25 June 2014
As promised in last week's blog, this week I'm talking about Google AdWords.   I think it's safe to say that we all hate reading 'the small print'.  A necessary evil it may be, but there are better ways to spend your precious time than reading reams of terms and conditions.   If you have never used Google...
Posted on 19 June 2014
'The first and simplest emotion which we discover in the human mind is curiosity' said Edmund Burke. This very curiosity can be harnessed to create leads - let me explain how.   We are big fans of Google and LinkedIn pay per click advertising.  We use it to great effect ourselves and with our clients. Most...
Posted on 11 June 2014
A new trend has emerged in branding which I read about in a really interesting email from Daniel Priestley of Entrevo; let me share the details with you.   The first type of branding was product branding, later came the separation of 'product brands' and 'company brands'.   Recently a new...
Posted on 5 June 2014
Sometimes, even with the best online strategy, you don't get the results you want.   Our new 'Five Minute Guide to Lead Generation: Getting It Right' is an invaluable guide, giving you advice on what to do if that happens.   As I've said previously, our proven four-stage sales and marketing process -...
Posted on 22 May 2014
We have recently launched a very successful new website and lead nurturing campaign for one of our clients. They faced a number of common small business challenges which we helped them overcome: Website visitor numbers were very low Website enquiries were almost non-existent Web pages could not be found easily on Google...
Posted on 22 May 2014
I often get asked 'What is the best way to attract new customers?'   My answer is always the same - there's not one magic solution, you need to try a combination of methods, but make sure that you keep on communicating clearly with your prospects.   Remember that the more visitors that come to your website,...
Posted on 8 May 2014
There was a rush of activity following last week's blog "Bigger Deals Require Better Proposals".   Our readers wanted to know more about producing the all important sales proposal and were very keen to understand how to deliver a winning sales presentation. To help you produce first class sales proposals and...

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