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Posted on 7 May 2014
Top 10 Reasons Why We Work with Smaller Software Businesses Passion – you come to us and are passionate about selling your software.  You just need our advice about the best way to do this.  In turn, we’re passionate about helping you succeed, using our skills and practical experience. Challenges – we...
Posted on 30 April 2014
Remember your sales proposal is a very important document - it sets the agenda for the sale, differentiates your business from your competitors, and, in your absence, does your selling for you.   I recently worked with a client delivering consultancy services. They had made the startling discovery that their sales success...
Posted on 23 April 2014
There may be three steps to heaven - according to the song by Eddie Cochran - but to achieve winning sales performance we believe you need to use seven steps.   Our new Five Minute Guide is entitled '7 Steps To Achieving Winning Sales Performance' and it will help you to develop a customer-centric sales approach, engage...
Posted on 16 April 2014
Is there anything more frustrating in this world than trying to achieve the impossible?   Sometimes, businesses are guilty of setting high, unattainable targets and then wonder why their sales people can't hit them.   This leads to demotivated staff and unsatisfied bosses - in short, unhappiness all round....
Posted on 16 April 2014
I recently helped a client who asked me for advice in recruiting a telesales person.   But when we sat down and discussed it, I pointed out to him that very few people now take inbound cold - or even lukewarm - calls these days.   Switchboards have gone, it's now the impersonal 'press 1 for sales, press 2 for...
Posted on 26 March 2014
When it comes to websites, there are two rival schools of thought. The first says content is key. The other says design is more important.   Well, I say that a good website needs to combine both successfully. You could have great design, but without interesting content it might attract visitors initially, but it's...
Posted on 20 March 2014
Act-On Software has just released its 2014 Digital Marketing Benchmark report, and it makes for some very interesting reading.   We have been working with Act-On Marketing Automation Software since 2012, and are their only UK APEX Agency Partner.   I'd like to share some facts if I may from this recent research....
Posted on 12 March 2014
I appreciate the irony of talking about drought after the wettest winter we've ever had, but I need to nonetheless.   Don't worry, I'm not talking about it meteorologically (no need to contemplate hosepipe bans!), but rather sales leads drying up.   We've recently been working with a client who has some great...
Posted on 5 March 2014
You need to communicate some important information, but it's more than a usual marketing e-mail or a blog post.   You need to prepare a White Paper, a Five Minute Guide, or even a 'Ten Reasons to Trade with Us' type document for your current or prospective clients.   After all, you know that sometimes a weightier...
Posted on 27 February 2014
Somebody once very wisely said, 'it's not what you say, it's the way that you say it'.   If you've got news to impart - for example, new product launches, current promotions, a recent sponsorship - how do you make sure that you get your message in the right format, to the right people at the right time?   Fear not...

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