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Posted on 10 April 2013
Marketing automation promotes a mutually beneficial relationship between email marketing technology and a structured sales approach. It goes beyond process automation to help marketers get much-needed insight into which marketing programs are working and which aren’t.   Marketing automation provides the tools and...
Posted on 4 April 2013
Technology’s impact on marketing has been impossible to ignore over the past decade. The web has meant that buyers are undertaking research of the market and potential suppliers long before they make contact with your business.   Businesses need to be in a position to be able to attract these casual enquiries, nurture...
Posted on 3 April 2013
Generating leads through Marketing Automation   Following on from last weeks blog 'Small Businesses will succeed with a CRM system', this week's blog focuses on the very fresh and exciting new concept of marketing automation.   Once you are confident that you have a really strong database of...
Posted on 27 March 2013
Many small businesses are still using Excel and Outlook to host their contact databases. It is not uncommon for some businesses to have a number of disparate databases saved in various locations across the business.   I would strongly recommend that all small businesses use a CRM system to track sales and customer...
Posted on 27 March 2013
Over the years, the responsibility of buying third party marketing databases has become an unenviable task. The data can be inaccurate and go out of date very quickly. Many potential prospects perceive database marketing as unethical and devious. This can turn off a potential prospect immediately.   Small businesses must...
Posted on 15 March 2013
Using intelligent marketing automation software, a revolutionary new concept, we are able to target our prospects using automated ‘nurturing streams’. Nurturing streams, if you are not familiar with this term, are automated programs that send scheduled e-communications to your prospects over a period of time, focusing on the...
Posted on 15 March 2013
I have worked with many small to medium software businesses over the last twenty years, helping them run successful marketing campaigns and grow their sales and profits. In our industry, a large proportion of marketing campaigns are carried out online through emails. There is one fundamental factor that can determine the success...
Posted on 15 March 2013
We have all heard the saying that “Content is King” and this is essential when trying to nurture prospects. Lead nurturing helps software businesses to send content to prospects that is timely, relevant and what they are interested in.   Early on in the lead nurturing process you will be able to identify the products and...
Posted on 7 March 2013
Prospects are becoming more discerning about what they want from a supplier. Frequently prospects have carried out significant research before they choose to do business. Software businesses that educate and help prospects to make an informed decision about their purchase are more likely to win the sale.   If software...
Posted on 28 February 2013
Sounds easy doesn't it and it can be, however, it is important to understand that every prospect is at a different stage of exploration and will therefore require differing information from you. Put another way more nurturing. If software businesses start to engage prospects when they are not actively looking to buy then they...

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