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Posted on 16 May 2013
The most frustrating thing a potential customer can encounter is a salesperson who only knows the features and benefits of their products. Potential customers want to really understand what you can do for them and how your product or service can help them solve a problem or achieve a goal. So they expect their sellers to explain...
Posted on 8 May 2013
Selling solutions cannot be one-way communication from the salesperson to the customer. A good salesperson will ensure they understand what challenges and business pains the customer faces. They will identify the business issues or problems very early on in the sales process in order to help them understand the sales opportunity...
Posted on 1 May 2013
No one should ever stop learning and that's particularly true of sales skills. In the last ten years we have seen some dramatic changes in the business climate including social media, fast broadband, webinars, Skype etc. Each of these has had a dramatic impact on how we sell. As a successful salesperson I know you will have...
Posted on 24 April 2013
Congratulations to one of our customers, for achieving international success with their iBroadcastTM network monitoring system. Download full version
Posted on 24 April 2013
Following on from last weeks blog ,"How to automate your marketing processes", we take a look this week at the benefits that businesses can enjoy from implementing automated processes:   Marketing and sales alignment Successful implementation of a marketing automation platform helps align marketing...
Posted on 17 April 2013
Last week we discussed how marketing automation provides the tools and intelligence to separate “warm” leads from the “hot” leads that represent immediate sales opportunities.   This week we cover 10 steps to help you automate your marketing processes in order to identify your "warm" and "hot" leads.   1....
Posted on 10 April 2013
Marketing automation promotes a mutually beneficial relationship between email marketing technology and a structured sales approach. It goes beyond process automation to help marketers get much-needed insight into which marketing programs are working and which aren’t.   Marketing automation provides the tools and...
Posted on 4 April 2013
Technology’s impact on marketing has been impossible to ignore over the past decade. The web has meant that buyers are undertaking research of the market and potential suppliers long before they make contact with your business.   Businesses need to be in a position to be able to attract these casual enquiries, nurture...
Posted on 3 April 2013
Generating leads through Marketing Automation   Following on from last weeks blog 'Small Businesses will succeed with a CRM system', this week's blog focuses on the very fresh and exciting new concept of marketing automation.   Once you are confident that you have a really strong database of...
Posted on 27 March 2013
Many small businesses are still using Excel and Outlook to host their contact databases. It is not uncommon for some businesses to have a number of disparate databases saved in various locations across the business.   I would strongly recommend that all small businesses use a CRM system to track sales and customer...

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