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Posted on 24 April 2013
Congratulations to one of our customers, for achieving international success with their iBroadcastTM network monitoring system. Download full version
Posted on 24 April 2013
Following on from last weeks blog ,"How to automate your marketing processes", we take a look this week at the benefits that businesses can enjoy from implementing automated processes:   Marketing and sales alignment Successful implementation of a marketing automation platform helps align marketing...
Posted on 17 April 2013
Last week we discussed how marketing automation provides the tools and intelligence to separate “warm” leads from the “hot” leads that represent immediate sales opportunities.   This week we cover 10 steps to help you automate your marketing processes in order to identify your "warm" and "hot" leads.   1....
Posted on 10 April 2013
Marketing automation promotes a mutually beneficial relationship between email marketing technology and a structured sales approach. It goes beyond process automation to help marketers get much-needed insight into which marketing programs are working and which aren’t.   Marketing automation provides the tools and...
Posted on 4 April 2013
Technology’s impact on marketing has been impossible to ignore over the past decade. The web has meant that buyers are undertaking research of the market and potential suppliers long before they make contact with your business.   Businesses need to be in a position to be able to attract these casual enquiries, nurture...
Posted on 3 April 2013
Generating leads through Marketing Automation   Following on from last weeks blog 'Small Businesses will succeed with a CRM system', this week's blog focuses on the very fresh and exciting new concept of marketing automation.   Once you are confident that you have a really strong database of...
Posted on 27 March 2013
Many small businesses are still using Excel and Outlook to host their contact databases. It is not uncommon for some businesses to have a number of disparate databases saved in various locations across the business.   I would strongly recommend that all small businesses use a CRM system to track sales and customer...
Posted on 27 March 2013
Over the years, the responsibility of buying third party marketing databases has become an unenviable task. The data can be inaccurate and go out of date very quickly. Many potential prospects perceive database marketing as unethical and devious. This can turn off a potential prospect immediately.   Small businesses must...
Posted on 15 March 2013
Using intelligent marketing automation software, a revolutionary new concept, we are able to target our prospects using automated ‘nurturing streams’. Nurturing streams, if you are not familiar with this term, are automated programs that send scheduled e-communications to your prospects over a period of time, focusing on the...
Posted on 15 March 2013
I have worked with many small to medium software businesses over the last twenty years, helping them run successful marketing campaigns and grow their sales and profits. In our industry, a large proportion of marketing campaigns are carried out online through emails. There is one fundamental factor that can determine the success...

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