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Posted on 14 November 2013
Well, it's been a long time coming, but at last, there's good news for the British economy.   A recent report has said that economic growth is at its fastest pace for 16 years, and the UK is set to outperform top European countries - including Germany.   The European Commission says the UK has exceeded...
Posted on 7 November 2013
Five minutes - it's not long is it?   What if I told you that five minutes is all it takes to read a document that could make your business more successful - even the busiest of you could spare that, couldn't you?   In that case, let me tell you about our new 'Five Minute Guide to Marketing Automation'.  ...
Posted on 31 October 2013
For this week's blog, I'm going to borrow an idea from BBC2's 'The Great British Bake Off'.   To make a showstopper cake, you need to firstly have the correct ingredients and secondly it needs to look amazing - substance with style was the key message. This is relevant for us too.   To win customers you need great...
Posted on 24 October 2013
I recently read an article in The Times by Sir Clive Woodward in which he said that successful businesses, like sports teams, need to remain open to new ideas and learn how to perform under pressure. Great teams are made up of great individuals, and successful team players shared four key characteristics: talent; a...
Posted on 23 October 2013
Sorry, but I'm the bearer of some bad news for us all.   In its wisdom, Google has decided to encrypt all search activity.   This means that you and I will no longer be able to know what keywords have been used in Google to arrive at our websites.   The only exception to this new rule is Google Adwords -...
Posted on 10 October 2013
What if I told you I'd found a way to increase your sales by almost 50%?   You'd be pretty keen to hear how, wouldn't you?  After all, we'd all like more sales!   Well, it's been discovered that organisations which nurture sales leads deliver 47% higher order values (Aberdeen Group).   This is where...
Posted on 1 October 2013
We can all tell the world how great we are, but people hearing it from somebody else gives these statements credibility. 'Word of mouth' has always been a vital component of a successful business, it's just the way that it is communicated has changed.   Now your website and marketing communications need to convey that...
Posted on 25 September 2013
Anna Wintour, the formidable British editor-in-chief of American Vogue, once observed: "It's always about timing.  If it's too soon, no one understands.  If it's too late, everyone's forgotten."   Although she was talking about the fashion industry, I would argue that this tenet applies to all businesses, large...
Posted on 19 September 2013
To tweet or not to tweet... that is the question for the modern business owner (with apologies to Mr Shakespeare!)   Everybody’s doing it, from individuals to large multi-nationals, and if you haven’t tried it yet, I recommend giving it a go and seeing how it can work for your business.   Using Twitter is a great...
Posted on 11 September 2013
Time is money and nobody wants to waste either.   I have discovered a way of getting top quality leads using a revolutionary marketing automation tool. It saves me time, saves me money, and it means I can spend more time on hot sales leads.   Last year, I felt I was drowning in a sea of information I acquired from...

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