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Posted on 22 January 2019
We are delighted to invite you to our series of high value content.   This edition “Walk in the Buyer's Shoes” delves into the B2B buyer’s thought process and concerns.  We identify clear steps that a seller should take to align themselves to your buyer and successfully win that sale...
Posted on 13 January 2019
2018 has been a busy year for Terry Forsey Consulting. Here are some of our highlights... We have written and published our own hardback book for the first time ever. Copies of “How to Grow Your Software Business Through Successful Sales and Marketing” have been flying out of our door. It is now available to purchase through...
Posted on 8 January 2019
At each stage of the sales and marketing funnel, you need to consider how your customer-centric messages should differ. Marketing messages need to clearly identify WHO you are talking to [your target customer], their critical business issues [pains] and the impacts of these pains across their organisation [impacts]....
Posted on 20 November 2018
When it comes to sales and marketing, smaller software businesses can easily feel overwhelmed with the sheer volume of content and advice available online. Read our Top 10 Tips below – our aim is to keep to the basics and leave you with new ideas on ‘How to Successfully Sell Software’. We have worked with...
Posted on 30 October 2018
Are you struggling to successfully combine sales led engagement and marketing led engagement activities to achieve effective lead generation? Businesses face 2 key challenges when it comes to deciding, managing and measuring marketing activities: To produce a regular programme of compelling relevant and well written...
Posted on 2 October 2018
With 40 years of software industry sales and marketing experience, Terry Forsey talks openly to Jo Lister in an interview that discusses the challenges smaller software businesses face when it comes to growing their business through effective sales and marketing.  If you have any questions regarding our consultancy...
Posted on 6 September 2018
Sales success doesn't come easily to smaller software and technology businesses. It’s a very competitive market place and it’s growing fast. It's time to get things moving, achieve the success you want - and sell more software. What is your plan to improve on last quarter’s sales figures and sell more software? If you haven...
Posted on 6 September 2018
Helping you understand what stage your buyer is at. Too often the selling process is thought of as something that the seller does TO a buyer – not something they should be doing WITH buyer. At Terry Forsey Consulting. we describe the subjects as either ‘active buyers’ or ‘active marketing targets’. An active buyer...
Posted on 28 August 2018
The key to successful b2b marketing is making sure that when sales engage with a prospective buyer, they already know how your software can help solve their business pains. How you manage to achieve that is through a well-planned marketing process. Interested? Watch our brand new video......
Posted on 20 August 2018
To make a success of a new venture three things are needed – a clear view of the opportunity, optimism to believe in a plan of attack and the dedication to make it happen. We are now in sight of 29th March 2019 or “Brexit day”. Politics should be left aside and consideration made for the commercial opportunities this creates...

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