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Posted on 15 November 2016
For the first time ever, Smartphones have overtaken PCs for online surfing.  The seismic shift from PCs to mobile devices is upon us - the news is just out that for the first time viewing websites on mobile devices has overtaken desktop PCs (source Daily Telegraph, 2nd November 2016). In 2010, the web pages loaded on...
Posted on 1 November 2016
Sometimes you need to ask for help from an expert to achieve your goals.  At Terry Forsey Consulting we offer a range of services to support smaller software businesses through their sales and marketing process. Recently, a Lincoln-based company we have worked with, recorded their best-ever sales figures after...
Posted on 6 October 2016
You've created your amazing new service or product, and now you're ready to market it.  You need a digital marketing plan - but if you're unsure where to start, we've got a new 'Top Ten Tips' guide to help you build a successful strategy. Briefly, this discusses: The importance of your website - the most critical...
Posted on 29 September 2016
WATCH OUR 1-MINUTE VIDEO We have recently been promoting SmartMarketing on Demand, the most flexible service we have ever offered. A service developed for smaller software and technology businesses who need help finding new customers and are keen to develop their marketing. So what is SmartMarketing on...
Posted on 16 September 2016
What's stopping you from marketing your business? Time, cost, lack of in-house expertise? In order to grow your business, you know you need to market it effectively. Today, over 50% of small software and technology companies now outsource their marketing and this proportion is growing. You need to find new...
Posted on 17 August 2016
Discover the top ten ways to attract website visitors. Your business website looks great - it needs to, it's the most important sales and marketing tool you have. It's bursting with interesting, relevant content and calls-to-action. You're confident that when potential clients visit your website, everything they need is...
Posted on 3 August 2016
The spotlight this summer is on sales. With effective marketing in place many people have reduced the resources needed to drive inbound enquiries and are focusing the sales engagement model on fewer more relevant leads.  Now the questions are focusing on the effectiveness of the qualification process, measurable selling...
Posted on 19 July 2016
Your business website is the most important sales and marketing tool you have. New prospects and existing customers will visit your site several times during the sales cycle. Based on what we know about the numbers of people carrying out website searches on a mobile device, it is highly probable that the first time a prospect...
Posted on 6 July 2016
An affordable, innovative and results driven way to set you on the right path. It's not a new problem and it's one with which we’re sure you're familiar.  It's the marketing dilemma - smaller software businesses like yours know you need to be marketing your solutions, but you're not really sure how to go about this and...
Posted on 16 June 2016
Helping you get a head-start in the race to win sales and beat your competitors. You need to be quick off the mark to stay ahead of the competition -  if you snooze you lose, as they say.  So make sure you leave the competition trailing in your wake by being the first to reach out to your target audience. Unsure...

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