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Posted on 10 March 2016
In our last blog “The Top 5 Challenges of Selling Software”, we described the main challenges that smaller software businesses come up against when trying to sell. Click here for a reminder. Selling can be a daunting task, particularly when it’s B2B and you are fighting off strong competition from other software...
Posted on 25 February 2016
Success doesn't come to those who don't actively seek it out. It's time to get things moving, achieve the success you want - and sell more software! We have worked with so many smaller software businesses over the years helping them to build robust sales and marketing processes in order for them to sell more software....
Posted on 11 February 2016
Does your content have the necessary 'oomph' to get you noticed in a very busy, noisy, crowded marketplace? Do you know what works best and understand what you should be creating in order to generate more leads and achieve success in 2016? If you're feeling a little unsure and could do with some help and advice, please...
Posted on 26 January 2016
Don't try to run before you can walk - this is the best advice I can give to anyone with regards to Sales and Marketing strategies.  An effective marketing strategy needs to be built up slowly, from solid foundations. No one wants to dive head-long into a costly marketing programme and blow their budget in the first...
Posted on 12 January 2016
Your content has just seconds to capture interest, and that initial exposure will determine if the reader wants to invest more time or simply move on. People are unlikely to continue after a lukewarm introduction - there's simply too much competition out there. The quote in the title above is taken from 'Million Dollar Web...
Posted on 17 December 2015
It has been an incredibly busy yet exciting year at Terry Forsey Consulting. This year we launched our SmartMarketing First Steps programme – a step by step approach to acquiring more leads and helping your business grow. The uptake this year of our SmartMarketing First Steps service has been incredible and as we head...
Posted on 8 December 2015
Getting website visitors to engage with your company website can be a struggle. You will have heard us talk about our Winning Methodology - our 4 stage sales and marketing process. Attract, Engage, Nurture and Close… What many businesses struggle with in the first place is attracting prospects into the funnel and...
Posted on 24 November 2015
With the end of the year fast approaching it is really important that you start planning ahead. Get your marketing plans and content schedules ready and up to date for next year. Not sure where to start? Here are some points to consider: What are your lead generation goals? How will you generate new business leads...
Posted on 12 November 2015
Smaller software businesses like yours are often faced with a dilemma - you know you need to be marketing your products, but you're not quite sure how. PLAY VIDEO NOW You know who you want to target, but you don't know how to do that, and you're unsure what marketing activities will work and how to measure that success....
Posted on 5 November 2015
Many businesses have identified that marketing automation should be part of their core marketing plans. However, statistics show that over half of all marketers identified it as an area they are not yet doing to their satisfaction. Perhaps you could also do with some help?  If you're unsure about what it means or what it...

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