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Posted on 20 October 2015
Are you struggling to combine your sales and marketing activities to achieve a repeatable lead generation process? Then follow our tried and tested steps to success. First you need to stand out from the crowd and arouse curiosity, then attract website visitors with clever messaging on social media and through blogs. Next...
Posted on 8 October 2015
It has been proven that if you get to grips with the buying cycle you are three times more likely to win customers.  Understanding this process therefore is vital before embarking on any lead generation or marketing activities.  We also know that 68% of small businesses struggle with lead generation - you have...
Posted on 1 October 2015
In the same way that we know that one size doesn't fit all, having the same sales strategy for all customers doesn't work either.  I spend a lot of time with clients, examining their sales and marketing strategies in minute detail, and I can then understand what works, what doesn't, and what steps are missing.  I...
Posted on 16 September 2015
A wise person once told me that there's no such thing as a silly question. If you don't know or are unsure about something, you should always ask. We've been working with clients on Video Marketing for some time now and wanted to share our most popular FAQs. They help explain why small and medium software businesses...
Posted on 9 September 2015
Video has truly transformed the world of marketing - in fact, by 2017 it will account for over two-thirds of all consumer internet traffic. Armed with this information, it's clear that everybody - small businesses included - need to have it in their marketing strategies. More than half of all companies are already using...
Posted on 12 August 2015
We're just over half-way through the school summer holidays, and we were wondering how many primary school children will be joining 'Code Club' on their return in September? Over the last year the UK has been trialling probably the most ambitious attempt yet to get kids coding. The new computing curriculum includes coding...
Posted on 5 August 2015
As a Marketing Manager of a smaller software business you're well aware of lead generation. In fact, some days it seems to be all that anybody talks about! They all want leads - not only that, they want sales-ready leads - but how do you get them? We've been working with smaller software businesses for a long time, so we...
Posted on 21 July 2015
SmartMarketing Are you looking to take your first steps marketing your software successfully? It can be very daunting, and you may be unsure which way to turn. You may be asking yourself a number of questions such as: How do we get our marketing off the ground? Where do we begin? We know who we want to target but...
Posted on 16 July 2015
Life is full of challenges, but fortunately few are unique to you or your business. We've been working with smaller software businesses for some time now, and we've gained valuable insights into how you think, your concerns and the problems you face. Believe us, you're not alone - whatever you're facing, chances are it's...
Posted on 24 June 2015
Do you want to grow your business but are not sure how to? Or perhaps your business is growing, but you could do with some help and advice on how to do things better. Recognising that you need some additional outside help is a very positive step - remember no matter what size business we have, we all need good advice from time...

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