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Posted on 24 November 2015
With the end of the year fast approaching it is really important that you start planning ahead. Get your marketing plans and content schedules ready and up to date for next year. Not sure where to start? Here are some points to consider: What are your lead generation goals? How will you generate new business leads...
Posted on 12 November 2015
Smaller software businesses like yours are often faced with a dilemma - you know you need to be marketing your products, but you're not quite sure how. PLAY VIDEO NOW You know who you want to target, but you don't know how to do that, and you're unsure what marketing activities will work and how to measure that success....
Posted on 5 November 2015
Many businesses have identified that marketing automation should be part of their core marketing plans. However, statistics show that over half of all marketers identified it as an area they are not yet doing to their satisfaction. Perhaps you could also do with some help?  If you're unsure about what it means or what it...
Posted on 20 October 2015
Are you struggling to combine your sales and marketing activities to achieve a repeatable lead generation process? Then follow our tried and tested steps to success. First you need to stand out from the crowd and arouse curiosity, then attract website visitors with clever messaging on social media and through blogs. Next...
Posted on 8 October 2015
It has been proven that if you get to grips with the buying cycle you are three times more likely to win customers.  Understanding this process therefore is vital before embarking on any lead generation or marketing activities.  We also know that 68% of small businesses struggle with lead generation - you have...
Posted on 1 October 2015
In the same way that we know that one size doesn't fit all, having the same sales strategy for all customers doesn't work either.  I spend a lot of time with clients, examining their sales and marketing strategies in minute detail, and I can then understand what works, what doesn't, and what steps are missing.  I...
Posted on 16 September 2015
A wise person once told me that there's no such thing as a silly question. If you don't know or are unsure about something, you should always ask. We've been working with clients on Video Marketing for some time now and wanted to share our most popular FAQs. They help explain why small and medium software businesses...
Posted on 9 September 2015
Video has truly transformed the world of marketing - in fact, by 2017 it will account for over two-thirds of all consumer internet traffic. Armed with this information, it's clear that everybody - small businesses included - need to have it in their marketing strategies. More than half of all companies are already using...
Posted on 12 August 2015
We're just over half-way through the school summer holidays, and we were wondering how many primary school children will be joining 'Code Club' on their return in September? Over the last year the UK has been trialling probably the most ambitious attempt yet to get kids coding. The new computing curriculum includes coding...
Posted on 5 August 2015
As a Marketing Manager of a smaller software business you're well aware of lead generation. In fact, some days it seems to be all that anybody talks about! They all want leads - not only that, they want sales-ready leads - but how do you get them? We've been working with smaller software businesses for a long time, so we...

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