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Posted on 12 January 2016
Your content has just seconds to capture interest, and that initial exposure will determine if the reader wants to invest more time or simply move on. People are unlikely to continue after a lukewarm introduction - there's simply too much competition out there. The quote in the title above is taken from 'Million Dollar Web...
Posted on 17 December 2015
It has been an incredibly busy yet exciting year at Terry Forsey Consulting. This year we launched our SmartMarketing First Steps programme – a step by step approach to acquiring more leads and helping your business grow. The uptake this year of our SmartMarketing First Steps service has been incredible and as we head...
Posted on 8 December 2015
Getting website visitors to engage with your company website can be a struggle. You will have heard us talk about our Winning Methodology - our 4 stage sales and marketing process. Attract, Engage, Nurture and Close… What many businesses struggle with in the first place is attracting prospects into the funnel and...
Posted on 24 November 2015
With the end of the year fast approaching it is really important that you start planning ahead. Get your marketing plans and content schedules ready and up to date for next year. Not sure where to start? Here are some points to consider: What are your lead generation goals? How will you generate new business leads...
Posted on 12 November 2015
Smaller software businesses like yours are often faced with a dilemma - you know you need to be marketing your products, but you're not quite sure how. PLAY VIDEO NOW You know who you want to target, but you don't know how to do that, and you're unsure what marketing activities will work and how to measure that success....
Posted on 5 November 2015
Many businesses have identified that marketing automation should be part of their core marketing plans. However, statistics show that over half of all marketers identified it as an area they are not yet doing to their satisfaction. Perhaps you could also do with some help?  If you're unsure about what it means or what it...
Posted on 20 October 2015
Are you struggling to combine your sales and marketing activities to achieve a repeatable lead generation process? Then follow our tried and tested steps to success. First you need to stand out from the crowd and arouse curiosity, then attract website visitors with clever messaging on social media and through blogs. Next...
Posted on 8 October 2015
It has been proven that if you get to grips with the buying cycle you are three times more likely to win customers.  Understanding this process therefore is vital before embarking on any lead generation or marketing activities.  We also know that 68% of small businesses struggle with lead generation - you have...
Posted on 1 October 2015
In the same way that we know that one size doesn't fit all, having the same sales strategy for all customers doesn't work either.  I spend a lot of time with clients, examining their sales and marketing strategies in minute detail, and I can then understand what works, what doesn't, and what steps are missing.  I...
Posted on 16 September 2015
A wise person once told me that there's no such thing as a silly question. If you don't know or are unsure about something, you should always ask. We've been working with clients on Video Marketing for some time now and wanted to share our most popular FAQs. They help explain why small and medium software businesses...

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