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Posted on 9 September 2015
Video has truly transformed the world of marketing - in fact, by 2017 it will account for over two-thirds of all consumer internet traffic. Armed with this information, it's clear that everybody - small businesses included - need to have it in their marketing strategies. More than half of all companies are already using...
Posted on 12 August 2015
We're just over half-way through the school summer holidays, and we were wondering how many primary school children will be joining 'Code Club' on their return in September? Over the last year the UK has been trialling probably the most ambitious attempt yet to get kids coding. The new computing curriculum includes coding...
Posted on 5 August 2015
As a Marketing Manager of a smaller software business you're well aware of lead generation. In fact, some days it seems to be all that anybody talks about! They all want leads - not only that, they want sales-ready leads - but how do you get them? We've been working with smaller software businesses for a long time, so we...
Posted on 21 July 2015
SmartMarketing Are you looking to take your first steps marketing your software successfully? It can be very daunting, and you may be unsure which way to turn. You may be asking yourself a number of questions such as: How do we get our marketing off the ground? Where do we begin? We know who we want to target but...
Posted on 16 July 2015
Life is full of challenges, but fortunately few are unique to you or your business. We've been working with smaller software businesses for some time now, and we've gained valuable insights into how you think, your concerns and the problems you face. Believe us, you're not alone - whatever you're facing, chances are it's...
Posted on 24 June 2015
Do you want to grow your business but are not sure how to? Or perhaps your business is growing, but you could do with some help and advice on how to do things better. Recognising that you need some additional outside help is a very positive step - remember no matter what size business we have, we all need good advice from time...
Posted on 10 June 2015
Halcyon Software, one of our clients, came to us for guidance on video marketing. So many businesses are now turning to video marketing to help attract more prospects and engage with their target audience. There's been a seismic shift towards using videos due to their potential reach. Halcyon were not alone in realising that...
Posted on 3 June 2015
Video marketing is the biggest new way to communicate, and by 2017 it's set to account for 69% of all consumer internet traffic, according to Cisco. Armed with this information, I'm sure you're realising that you need to be including it in your marketing strategy in order to effectively compete. In fact, according to...
Posted on 2 June 2015
Buying is a process and in the B2B world, it is a process that takes time and requires a considered approach from the seller. As smaller businesses we should think very carefully about how people transition from being a non-buyer to a happy customer of our products and services.  Just recently we introduced you...
Posted on 25 March 2015
Smaller software businesses don't have the big budgets to sign up for large scale marketing consultancy contracts. We recognise that and take an approach that starts small with one or two activities that will have a significant impact on your business, generating more leads as we go. We then build on these activities over a...

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