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Posted on 10 June 2015
Halcyon Software, one of our clients, came to us for guidance on video marketing. So many businesses are now turning to video marketing to help attract more prospects and engage with their target audience. There's been a seismic shift towards using videos due to their potential reach. Halcyon were not alone in realising that...
Posted on 3 June 2015
Video marketing is the biggest new way to communicate, and by 2017 it's set to account for 69% of all consumer internet traffic, according to Cisco. Armed with this information, I'm sure you're realising that you need to be including it in your marketing strategy in order to effectively compete. In fact, according to...
Posted on 2 June 2015
Buying is a process and in the B2B world, it is a process that takes time and requires a considered approach from the seller. As smaller businesses we should think very carefully about how people transition from being a non-buyer to a happy customer of our products and services.  Just recently we introduced you...
Posted on 25 March 2015
Smaller software businesses don't have the big budgets to sign up for large scale marketing consultancy contracts. We recognise that and take an approach that starts small with one or two activities that will have a significant impact on your business, generating more leads as we go. We then build on these activities over a...
Posted on 11 March 2015
Buying is a process, much like any other business activity.   As you're probably well aware, people don't suddenly become customers, it's more gradual than that. But your chances of success are greatly increased if you consider adopting a customer-centric approach which I will detail below.   More than 70% of...
Posted on 25 February 2015
Hopefully by now you're well aware of how we can help you grow your software business through our Lead Generation and Consultancy Services.   But did you know that's only one aspect of the services we can offer here at Terry Forsey Consulting?   Once you've grown your business and made it a...
Posted on 10 February 2015
We're a month into the New Year already, how are those New Year's Resolutions going?   Are your business goals are heading in the right direction?   Have you been too busy to set any, have you considered how you're going to grow your business in the coming year? Stop and ask yourself, do you need some help to get...
Posted on 21 January 2015
Giving the customer what they want starts long before they actually buy anything from you, or at least it should.   It's very easy to spend all your time on content that attracts customers in the first place.  But to achieve success, and convert those sales leads into clients, you need to ensure you're sending out...
Posted on 6 January 2015
Successful personal relationships are built on trust, honesty, commitment and passion. So are business relationships - or at least they should be.  Let me explain.   Marketing is changing...    Gone are the days when you merely planned a campaign, executed it, and then analysed the results before...
Posted on 16 December 2014
Throughout the year we’ve blogged to you about various topics, imparting our knowledge and hopefully giving helpful advice.  The following have proved the most popular, so we’re sharing them again in case you missed them the first time.   Achieving Winning Sales Performance There may be three steps to heaven -...

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