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Posted on 21 January 2015
Giving the customer what they want starts long before they actually buy anything from you, or at least it should.   It's very easy to spend all your time on content that attracts customers in the first place.  But to achieve success, and convert those sales leads into clients, you need to ensure you're sending out...
Posted on 6 January 2015
Successful personal relationships are built on trust, honesty, commitment and passion. So are business relationships - or at least they should be.  Let me explain.   Marketing is changing...    Gone are the days when you merely planned a campaign, executed it, and then analysed the results before...
Posted on 16 December 2014
Throughout the year we’ve blogged to you about various topics, imparting our knowledge and hopefully giving helpful advice.  The following have proved the most popular, so we’re sharing them again in case you missed them the first time.   Achieving Winning Sales Performance There may be three steps to heaven -...
Posted on 1 December 2014
I wouldn't normally tell you this sort of thing, but I've just won an award.   Rutland-based The Biz Club had their annual awards on 14th November presented by Lord Lieutenant of Rutland, Dr Laurence Howard, and I won. This was not just for my work as MD of Terry Forsey Consulting, but for the work I do with The Travers...
Posted on 19 November 2014
75% of visitors to your website will do a lot of research before they decide to purchase a product or service. What makes a successful sales team is one that has the insight to know what their prospect has been looking at, what they are interested in and at the exact point that lead is sales ready.   Marketing automation...
Posted on 12 November 2014
In a busy crowded marketplace it isn't always easy to make your voice heard, but follow our advice and see how you can generate qualified sales ready leads and grow your business.   Our new five minute guide gives a snapshot of modern marketing techniques, demystifies the terms used, and advises on the ones to adopt...
Posted on 5 November 2014
Seven could be your lucky number if you follow our top tips for improving your email marketing strategy:    Have an integrated sales and marketing process - plan your emails and think about all the messages your prospects are receiving from sales and marketing as an entire programme, not as stand-...
Posted on 28 October 2014
What if I told you that there was a way to improve your market share, increase sales and it was much cheaper than traditional advertising and media-based marketing? You'd be interested, wouldn't you?  Well, there is a way, and it's called Inbound Marketing.   To be effective, your inbound marketing...
Posted on 22 October 2014
First impressions count - your website's landing page is very important, as it's possibly the first point of contact with your company.   Make sure it's the best it can be, and creates a positive initial experience.  Here are five things every great landing page on a website should encourage a visitor to do:...
Posted on 15 October 2014
Q: Why would blogging benefit my software business?   A: Blog posts give you the opportunity to share your expertise and knowledge with a much wider audience and build connections with more people online.  A business blog is one of the most valuable tools you have to engage with customers, and if...

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