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Posted on 5 November 2014
Seven could be your lucky number if you follow our top tips for improving your email marketing strategy:    Have an integrated sales and marketing process - plan your emails and think about all the messages your prospects are receiving from sales and marketing as an entire programme, not as stand-...
Posted on 28 October 2014
What if I told you that there was a way to improve your market share, increase sales and it was much cheaper than traditional advertising and media-based marketing? You'd be interested, wouldn't you?  Well, there is a way, and it's called Inbound Marketing.   To be effective, your inbound marketing...
Posted on 22 October 2014
First impressions count - your website's landing page is very important, as it's possibly the first point of contact with your company.   Make sure it's the best it can be, and creates a positive initial experience.  Here are five things every great landing page on a website should encourage a visitor to do:...
Posted on 15 October 2014
Q: Why would blogging benefit my software business?   A: Blog posts give you the opportunity to share your expertise and knowledge with a much wider audience and build connections with more people online.  A business blog is one of the most valuable tools you have to engage with customers, and if...
Posted on 8 October 2014
In this week's blog I'd like to introduce you to a new five minute guide we've created - Attracting More Prospects through Online Advertising.   The aim of this guide is to de-mystify the whole process, and explain the main methods which will help you to attract more potential clients. You will discover how to...
Posted on 1 October 2014
Marketing content formats for smaller software businesses.   The times they are a-changin' - so sang Bob Dylan, and it's certainly true because the web and social media have dramatically changed how you can communicate with your target audience.   In this blog I'm going to advise that you embrace the changes and...
Posted on 24 September 2014
Using Twitter is a great way for small businesses to make their voices heard in an increasingly busy marketplace. There are millions of Twitter users in the UK and 140 million active users worldwide - that's a huge audience with whom you can engage! Don't be intimidated by Twitter though - it's very easy to get started and here...
Posted on 16 September 2014
Wouldn't it be great if we could reach out to people who've visited our websites but left without engaging properly with us?   Well, now we can thanks to Google Remarketing.   You might be wondering how it works.  Have you been viewing a newspaper's webpage, for example, and then seen an advert for a website...
Posted on 11 September 2014
Make sure that your all-important marketing messages are seen by the right people at the right time with LinkedIn Sponsored Updates.   We have become experts in how to use this service, use it ourselves and run campaigns for our clients too. As a niche software sales and marketing consultancy we spend a lot...
Posted on 4 September 2014
Ask any smaller software business what is their number one marketing challenge and you'll get the same, resounding answer - how to successfully generate qualified sales ready leads.   It's an age-old problem - the marketing department get a hard time from the sales team because there aren't enough good quality leads...

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