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Posted on 16 September 2014
Wouldn't it be great if we could reach out to people who've visited our websites but left without engaging properly with us?   Well, now we can thanks to Google Remarketing.   You might be wondering how it works.  Have you been viewing a newspaper's webpage, for example, and then seen an advert for a website...
Posted on 11 September 2014
Make sure that your all-important marketing messages are seen by the right people at the right time with LinkedIn Sponsored Updates.   We have become experts in how to use this service, use it ourselves and run campaigns for our clients too. As a niche software sales and marketing consultancy we spend a lot...
Posted on 4 September 2014
Ask any smaller software business what is their number one marketing challenge and you'll get the same, resounding answer - how to successfully generate qualified sales ready leads.   It's an age-old problem - the marketing department get a hard time from the sales team because there aren't enough good quality leads...
Posted on 28 August 2014
Exam results have been and gone, but here's a little revision session for you all.  This week's blog is about the five minute guides we've published this year.   An abridged version of everything we've discussed follows, plus links to the five-minute guides if you've missed any.  Don't worry; there won't be a...
Posted on 28 August 2014
This week's blog is about the power of e-mail and social media, and the statistics that reveal you underestimate it at your peril.   It has been found that companies with active blogs receive an amazing 97% more leads than their competitors. In addition, B2B companies maintaining blogs generate on average 67% more...
Posted on 28 August 2014
The more I read statistics about the benefits of marketing automation, the more I ask myself 'why on earth isn't everybody using this?'  The figures really do speak for themselves - let me share some with you.   Studies have shown that businesses that use marketing automation to nurture prospects experience...
Posted on 7 August 2014
Alistair Campbell, Tony Blair's 'Spin Doctor', made the following observation about politics and communications:   "One of my rules of political communications is that just as the politicians are getting tired of saying something, and the media are getting bored of hearing them say it, is the point at which you have to...
Posted on 23 July 2014
As I mentioned in last week's blog, many smaller software companies lack in-house marketing expertise and experience.   This is just one of the reasons why they consider outsourcing their marketing, others include: saving time and reducing stress lowering cost and risk providing access to a knowledge base...
Posted on 23 July 2014
It's a fact that many smaller software businesses have little or no in-house marketing expertise. Often they lack confidence in choosing the correct marketing tools and are unsure of the methods to use, having insufficient experience of what will work in their target market.   Plus everyone today now faces the...
Posted on 16 July 2014
This week I'd like to share an article written by Homeflow, one of our clients, about the Do's and Don'ts of Search Engine Optimisation.   I feel that all software businesses can learn something about how to develop a quality website from their advice.   Homeflow say that the first rule when doing SEO is DON'T DO...

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