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The Marketing Challenge of Selling your Software Business

Terry Forsey

For many business owners, the decision to sell their business is perhaps the biggest step they'll take in their career. With little or no experience the process of achieving a successful business sale often appears to be shrouded in mystery. In reality however, a company is a product, like any other. That doesn't mean that you should treat the sale of your company lightly; in fact, nothing could be further from the truth.

The sale of a business is the most likely exit an Entrepreneur has to realise the true value of wealth they have built and which is inherent in their business. This strategic project which should be well prepared and have dedicated resource allocated to it, ensuring you are properly groomed for the big day.

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