We all spend a lot of time searching for prospective customers who are looking for our products or services, but do we ever stop to think about the transition from being a non-buyer to being a happy customer?
Before we consider the Sales or Marketing Process, we need to carefully consider ‘How Customers Buy?'. If we stop and think about how customers buy our products and services we can ensure that when customers are ready to buy we are at the top of their list of suppliers that they should be talking to and buying from.
This paper shows you how to achieve just this. If you embrace this methodology and adopt the techniques then you can have a serious impact on your future success.