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Posted on 4 February 2021
With over 5 Billion Searches a day, Google is instrumental in building a successful marketing strategy for lots of companies across the world – your software business isn’t any different. There’s an approach for every company with leads at every stage of the buyers journey. But where do you start? Terry...
Posted on 29 January 2021
Ian Luckett is a professional business growth expert, specialising in the IT and tech industry. Ian has many years of experience within his field and now dedicates much of his time to creating free and readily available content on his YouTube channel, Innovate to Success. Innovate to Success equips business owners and leaders...
Posted on 11 December 2020
As you will be aware, the world has changed. The COVID – 19 pandemic will have taught you many lessons in business, some of which, you could never have anticipated. The vast majority of organisations globally, including yours, now must reinvent their offerings and processes, to align with this new world that the year of...
Posted on 19 November 2020
Most people have heard the term Non-Executive Director often without actually knowing what they are, much less what they can potentially do for a small and growing Software or Technology business to help them achieve growth.  But those who are in on the Non-Executive secret, know that they can add knowledge, contacts and...
Posted on 22 October 2020
Selling – it’s not all about you! It’s not even all about what you’re selling. The truth is that any sales process should start with your customer – and with that in mind you should consider the benefits of ‘selling naked’. Don’t panic, you don’t need to fear the autumn...
Posted on 16 September 2020
Are you trying to get more from your marketing and not sure who to turn to? You’re not alone! The choices are overwhelming – social media, websites, case studies, videos, SEO, design, advertising… If you’re a small software business, there are two ways to go about finding someone to help with your...
Posted on 3 July 2020
SPECIALIST sales and marketing company Terry Forsey Consulting has appointed Marianne Van Der Ploeg as its Head of Marketing Services. Marianne joined the Northamptonshire consultancy, which specialises in sales and marketing services for SME software companies, in 2017 as an Account Manager and since then has developed her...
Posted on 12 June 2020
Our new series of SmartMarketing success videos introduces our proven, winning SmartMarketing Methodology. In this series I will help you through the entire marketing process, from generating qualified, sales leads to converting them to paying customers. I will also explain how automation will maximise lead engagement and...
Posted on 12 May 2020
You’ve got your prospect hooked. You have fully understood their needs and demonstrated how your software can solve their CRITICAL BUSINESS ISSUE. Now you’ve been asked for a sales proposal. What is your prospective customer expecting? And how can you use this proposal to differentiate yourself? This...
Posted on 5 May 2020
In this week’s Survival Video I’m thinking about your Software Demo. Nearly everybody selling software today wants to give prospective clients a product demonstration. This can be a massive issue because most businesses only use a little as 20% of a software solution. You could be wasting 80% of your software...

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